Featured Case Study
Leverage the Cepheid Digital Design System to Enhance the Customer Experience.
Cepheid's primary objective is to unify the design experience across diverse platforms, including web, mobile, apps, and product software. This initiative involves the development of a robust design system, leveraging their existing Figma UI library, created by their in-house design teams.
Through seamless integration of the Design System, the goal is to empower users with new Cepheid digital experiences, enabling them to conveniently access up-to-date digital brand and design guidelines via a single source of truth.
Project Scope
Phase 0 - Shared Vision & Project Plan
Phase 1.1 - Discovery & Requirements
Phase 1.2 - Implementation Strategy
Phase 1.3 - Pilot Project & MVP Launch
Featured Projects
Meetomate - Social Meetup App
WD - Design and Maintenance of B2C & B2B Corporate Sites
WD - Design and Maintenance of B2C & B2B Corporate Sites
Co-found and lead the design and user research direction for web, mobile, and marketing. Responsible to support the launch from scratch and align the business goals with best-in-class user experience.
WD - Design and Maintenance of B2C & B2B Corporate Sites
WD - Design and Maintenance of B2C & B2B Corporate Sites
WD - Design and Maintenance of B2C & B2B Corporate Sites
Designed marketing and e-commerce campaigns for web, mobile, and email platforms, support the launch for new loyalty program, and enhanced the current support and event page user experience.
HP - Setup & Onboarding Northstar
WD - Design and Maintenance of B2C & B2B Corporate Sites
Apple - Optimizing Workflow Efficiency in Production
Created concept prototypes for web and mobile platforms, highlighting a seamless smart printer setup and onboarding experience that aligns with business goals and drives the highest user satisfaction.
Apple - Optimizing Workflow Efficiency in Production
DataPelago - MVP to Launch: Crafting Exceptional UIUX
Apple - Optimizing Workflow Efficiency in Production
Completed over 150 projects, including exporting pixel-perfect images for Apple websites and direct marketing, to support the Graphic Production team during the execution of 5 seasonal Apple events.
Hyundai - Multilingual Collaborative Design
DataPelago - MVP to Launch: Crafting Exceptional UIUX
DataPelago - MVP to Launch: Crafting Exceptional UIUX
Collaborated with the Korean & Chinese creative team to design seasonal and event materials for web, digital, and print productions, spanning various states, including SF, LA, NY, TX, and more.
DataPelago - MVP to Launch: Crafting Exceptional UIUX
DataPelago - MVP to Launch: Crafting Exceptional UIUX
DataPelago - MVP to Launch: Crafting Exceptional UIUX
Lead research, design, and develop distinctive user experiences for DataPelago products and websites. Establish robust processes to ensure consistent UI/UX throughout the entire development cycle.
The Wine Foundry - Revamping the Winery Excellence
Picnic Day - Largest Student-Run Event in the Nation
Picnic Day - Largest Student-Run Event in the Nation
Designed the transition experience from outdated platform to a cutting-edge ecommerce and CRM system, catering to the needs of more than 60 B2B winery clients and a diverse range of B2C customers.
Picnic Day - Largest Student-Run Event in the Nation
Picnic Day - Largest Student-Run Event in the Nation
Picnic Day - Largest Student-Run Event in the Nation
Created the entire visual and graphic identity for Picnic Day 2017, attracting more than 70,000 attendees. Produced 10,000 event schedules, sold over 900 shirts, distributed 350 frisbees, and gave away 500 buttons.
UIUX Freelance
Picnic Day - Largest Student-Run Event in the Nation
Graphics Freelance
Creations include user interfaces, wireframes, mockups, interactive prototypes, and related visual assets. Significant clients include 01Helix, Housecut, VDC.Cloud, and more.
Graphics Freelance
Digital Art/ Illustration
Graphics Freelance
Creations include logos, banners, marketing and social media content, and illustrations. Significant clients include China Airlines, Ginseng, Nongshim, Truebill, and more.
Digital Art/ Illustration
Digital Art/ Illustration
Digital Art/ Illustration
Ōkami3 Yoruzuki is a self-reflected character I created as a metaphor for my inspirations drawn from daily life, experiences, moods, emotions, musics, and people around me.
Personal Passion
Digital Art/ Illustration
Digital Art/ Illustration
Creations ranging from candle making, t-shirt designs, ecommerce, digital drawing, social media content, photography, video editing, food receipts, and more.
Website Design
Meetomate
Meetomate is a mobile social media platform that helps people schedule in-person meetups througheveryday activities to build real interactions within 12 hours.
New Website Coming Soon!
DataPelago
DataPelago is redefining the world of data by building a B2B product and differentiated solution that delivers instantaneous insights from data of any scale, speed, or structure, with performance and cost that surpass industry standards.
Redesigned website will allow users to learn about the company, its product, and its features. The challenges included layout design, icons, visual assets, the addition of partner logos, and the implementation of popups.
New Website Coming Soon!
Stem Veda
Stem Veda is a non-profit organization for kids from underserved or underrepresented communities that focuses on providing opportunities to learn about and engage with STEM subjects.
Stem Veda reached out for help in redesigning the website, which had outdated and inconsistent content, links, and layout. The challenge lies in improving the existing design with limited resources, time, and budget constraints.
Ready to Book
Ready to Book is a management company specializing in short-term rentals. They offer a comprehensive solution to make short-term rental properties successful.
Ready to Book approached me to build their first new website with a modern look and feel. Since this is a brand-new website, the challenge involves domain creation, layout design, content creation, SEO optimization, and communicating with the client to collect all the necessary assets.
Happy Journey Care Home
Happy Journey Care Home offers the highest standards of excellence in assisted living services. This is a unique project aimed at helping Happy Journey Care Home audit and redesign its website to provide the best user experience and meet the needs of seniors.
The design challenges involve not only the look and feel of the website but also its accessibility, including ease of use, font choices, color contrast, content, images, and videos, as seniors will be the target visitors. I make an effort to stay empathetic and step into the shoes of the seniors.
A+ Acupunture
A Plus Acupuncture is an acupuncture clinic staffed by professional acupuncturists and massage therapists, serving international customers.
I redesigned their outdated website, transforming it into a functional site. The primary objectives were to establish a consistent layout and boost traffic through effective call-to-action elements. Additionally, I created banners and flyers for both print and social media advertising in both English and Chinese languages.
Purfectly Imperfect Community
WELCOME TO THE PURR-CLUB
Purfectly Imperfect is a community where we embrace our imperfections perfectly. A place to connect with like-minded individuals who enjoy exploring the adventures and celebrate the unique interests with unforgettable experiences! As a person who is passionate about life and not afraid to make mistakes, I wanted to spread my positivity and beliefs to encourage anyone who may be struggling with themselves or on the paths of finding who they are.